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Blog Format Examples
HubSpot’s blog finds a way to pack a lot of exciting content into the page while still being easy on the eyes.
Notice that, above the fold, it features one blog post with a large image, title, and CTA to read more. The featured image is unique to the brand, with an appealing combination of photography and graphics to draw the eye.
To the right, there’s a list of top posts to engage readers with the wide variety of content on the blog. This makes it easy for readers to connect with HubSpot or learn more.
1. Create catchy titles.
Your blog title is the first thing people see.
Whether they’re scrolling through the search results or skimming your blog homepage, the headline must be strong enough to pique their interest.
Make sure your blog title is not only interesting but also accurately describes the article’s topic.
In my experience, I usually come up with at least five different title options when I’m drafting a new blog post.
And here’s good news for those who are particularly verbose: Research shows that longer is better when it comes to length.
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2. Make it visual.
If you’ve written a long blog post, break up large chunks of text with images, infographics, videos, and charts.
Not only does this keep readers visually engaged, but interactive blog formats drive time on page.