A marketing holiday calendar can help you plan for trending social media holidays, and identify the observances that are most relevant to your brand.For example, you can find opportunities to connect with new and existing followers who share an affinity for a specific food — like popcorn lovers on Popcorn Lover’s Day in March.

Why use a marketing holiday calendar?

What’s the secret behind the success and rapid growth of social media selling? Well, there isn’t one. Like any other marketing channel, you must monitor competitors and test different strategies.But to give you a leg up, I gathered the top trends I’m seeing based on responses from experts and my own research.

Social Media Online Shopping Trends

What’s the secret behind the success and rapid growth of social media selling? Well, there isn’t one. Like any other marketing channel, you must monitor competitors and test different strategies.

But to give you a leg up, I gathered the top trends I’m seeing based on responses from experts and my own research.

1. Seamless In-App Shopping Experiences

As I noted above, consumers are buying from brands directly on social media platforms, so it makes sense to build a seamless in-app shopping experience for your customers.

No one wants to jump through hoops to make a purchase they thought would take only a few seconds.

But since you don’t have control over the development of these apps, or how well they’ll work for your customers, be sure to choose platforms already two steps ahead.

For example, I see social networks like Facebook, Instagram, and TikTok enhancing in-app shopping. Facebook has a marketplace and shops you can use to build your digital storefront.

But since you don’t have control over the development of these apps, or how well they’ll work for your customers, be sure to choose platforms already two steps ahead.

For example, I see social networks like Facebook, Instagram, and TikTok enhancing in-app shopping. Facebook has a marketplace and shops you can use to build your digital storefront.

 

World Market wins with shoppable Instagram posts.

Like all the decor you see in a photo-rific post on Instagram? You can buy everything in one sitting. Below is an example of a highly shoppable post from World Market created using Likeshop.me.

This shopping feature turns your Instagram posts and TikToks into mini-shops where you can tag and add products for shoppers to explore (and more importantly, purchase).